Select was created in 1920 in the Castello district of Venice, at Pilla Distilleries, renowned for the art of liquor making. When the popularity of the aperitif began to spread, the Spritz soon became a favorite and Select became one of the stars of the Venetian cocktail scene.

Select is made by carefully blending 30 botanicals, including juniper berries, for their balsamic and floral characteristics, and with rhubarb root, which provides intensely bitter notes for balance.