Introducing Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors with an icy-cold finish. ICE is a collaboration between Paul Masson Brandy and the Iceman himself,Paul Wall.

With songs like “Covered in Ice” and “Grillz,” the new Paul Masson flavor nods to Wall’s diamond-studded lyrics and signature eye-catching jewelry.

The frosted design of the Paul Masson Ice bottle emphasizes the drink’s unique cooling effect. The packaging also features thermochromic technology, which causes the bottle’s light blue label to change to a dark blue tone when the bottle is placed in the freezer and the liquid reaches 40 degrees. In another tie to the southern hitmaker, the Paul Masson ICE ABV sits at 59PF, referencing the 5900 block of Southlea Street in Houston, Texas, where Wall lived when he released his hit album ‘The People’s Champ.’